I'm Adina, and I'm passionate about creativity. I've been in the advertising industry for 13 years and I still love it with the same passion I had in day one.
I am an emerging creative talent with a strong background in digital, a creative director, a mentor, and a writer on a purpose-led journey. My portfolio is rich in campaigns that turned ordinary briefs into innovative multi market narratives that won big.
I am continually inspired by the latest trends and technology, and I never miss the chance to use them to produce outstanding work on demanding projects.
With more than a decade of experience working in both small and large agencies, including MRM//McCann, Cheil, and Draft FCB, I've been awarded at numerous advertising festivals, such as Cannes Lions, Cannes Film Festival, Global Effie Awards, LIA Awards, D&AD, Golden Drum, Eurobest, and Webby, among others. I've also been shortlisted twice for the Cannes Lions See It Be It program.
Today, I'm the Creative Director for v8, one of the hottest independent agencies in Romania and one of the most awarded. In my current role I'm mentoring 5 creative teams.
Outside work I'm a huge fan of animals in all forms and colors.
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Experience
Creative Director - v8 (September 2021 – Present)
Group Creative – MRM/Mccann (August 2019 - July 2021)
Group Creative – Cheil (January 2019 – July 2019)
Head of Digital Creatives – Cheil (April 2018 - January 2019)
Senior Copywriter - MRM/Mccann (September 2016 - April 2018)
Copywriter – Cohn&Jansen JWT (February 2013 - September 2016) Junior
Junior Copywriter – Draft FCB (September 2011 - February 2013)
Jury
Gerety Awards - 2022
Webby Awards - 2022
NewYork Festival Grand Jury - 2020
Webby Awards - 2020
Webby Awards - 2019
Awards
2022
Global Grand Effie - in Brand Experience, one of only 12 Global Grand Effies awarded across the entire industry.
Grand Prix IAB Mixx Awards - Best Digital Campaign
Gold IAB IAB Mixx Awards - Virtual and Augmented Reality
2021
Cannes Lion Bronze - Sponsor of cancelled event
Eurobest Bronze - Official Sponsor of Cancelled Events
Golden Drum Bronze - Official Sponsor of Cancelled Events
Epica Awards Silver - Official Sponsor of Cancelled Events Epica Awards Bronze - Official Sponsor of Cancelled Events Webby Award Honoree - Killer Discounts One Show | Merit Award - The Fake Candidate
2020
D&AD Wood Pencil – Non-Fictional Film over 30 mins Webby Awards Finalist - Branded Entertainment The One Show Merit – Innovation in Film
Best use of technology | Killer Discounts @ Internetics
Grand Prix Digital Campaigns | ROM Fake President @Internetics
2019
Cannes Film Festival - Romanian Short Waves Selection
LIA Awards Gold - Branded Entertainment - Scripted Feature Film
LIA Awards Silver - Branded Entertainment - Social Awareness
Cannes Lions Festival Finalist - Direct| Social Behaviour
Cannes Lions Festival Finalist - Film | Innovation in Film
Cannes Lions Festival Finalist - PR | Culture & Context
Cannes Lions Festival Finalist - Not for Profit - Unquiet Voices
Silver Drum - Content | Film
Silver Drum - Social Good | Non-profit
Internetics Gold - Social Campaign
Internetics Silver - Microsites
Webstock Gold - Best Use of Video
SABRE Awards EMEA - Certificate of Excellence
2018
IAB Mixx Awards - Best Social Media Campaign
Internetics Gold - Gamification
Internetics Gold – Microsites
Internetics 2 x Silver - Digital Brand Experience
Internetics Silver - Full Digital Campaign
Internetics Silver - Social Media Special Mechanics
Romanian PR Awards - Golden Award for Excellence
Webstock - Best Use of Photography
Webstock - Innovation
2017
FIBRA Awards Silver - Brand Promotions
FIBRA Awards Bronze - Social Media
2015
Effie Awards
2010
Young Creative representing Romania at the Eurobest Competition
Young Lion representing Romania at the Media Competition