PROJECT: ROM Global

AGENCY:
MRM//McCann

PUBLISHED:
April 2020

FACT: Campaign created from scratch in under 2 weeks during the quarantine

AWARDS:

Best Digital Mention - ADC April 2020

During Easter to keep all Romanians safe, it was essential that they stayed apart and avoided traveling.

As a sign of solidarity with all Romanians, in whatever country they were in, we decided to change ROM's packaging.

GLOBAL ROM was a virtual collection of ROM chocolate bars in the flags of the 189 countries affected by the virus. 189 countries where Romanians live. They worked like online greeting cards, and people could send one to their friends and family, as an encouragement to hang on while they were away. We even produced 6 bars in different flags for the mass market.