PROJECT: Kaufland Dance Talk

AGENCY: v8

PUBLISHED: August 2023

AWARDS:

Internetics: 2 x Gold Best community engagement & Social media special mechanics; 1 x Silver Internetics Digital for good

Iab Mixx: Gold x Social Media

PR Awards: Gold x Social Media, Silver x Employer Branding & Diversity Management

How can Kaufland help the Deaf community who face exclusion and isolation when seeking employment?

Together with ANSR (Romanian Deaf National Association), Kaufland created the first-ever TikTok recruitment campaign for the Deaf Community that uses a universal language: DANCE.

We cleverly disguised our recruitment announcement into unique dance choreography using TikTok's entertaining "dance challenges" format. Moreover, we worked with a professional choreographer and Sign language interpreters to create our choreography.