The Anti-Candidate - ROM

AGENCY:
MRM//McCann

PUBLISHED:
October 2019

AWARDS:

One Show 2021 Finalist - Social Media Stunt

ADC*Romania - Best Digital Campaign @Internetics - Grand Prix Digital Campaigns @Internetics - Gold - Online Branded Content @Internetics - Gold - Food Campaigns

With a crucial presidential election approaching, ROM, the traditional chocolate bar wrapped up in the Romanian flag, wanted to motivate people to get involved. To succeed, we trolled the entire country by launching a fake presidential candidate. If people wouldn’t vote because they had no one worth voting for, we offered them someone to vote against. The fake candidate challenged Romanians implying that no one would mind because they are anyway used to such behavior.

After one week of extreme controversy, we launched the reveal and a new special edition of our chocolate bar that encouraged people to vote.

By the way, je suis Toma Corunt. So, if advertising doesn’t go well for me, I’ll definitely land a job as a politician.