Live Museum - Samsung

AGENCY:
Centrade Cheil

PUBLISHED:
May 2018

AWARDS:
Best Social Media Campaign @ IAB Mixx Awards; Silver - Social Media Special Mechanics @ Internetics; Silver - Digital Brand Experience @ Internetics; Best Use of Photography, 2nd place @ Webstock

Museums in Romania are not really #trendingnow. 60% of the Romanian, urban population has never been in a museum because they consider the exhibits to be to serious, too old, not fun and not actual. But we are in 2018! With the help of Samsung Galaxy S9, which takes perfect photos in any conditions, we refresh the concept of a museum. On International Day of Museums, we launched Samsung Live Museum, the first art museum where Instagram photos were exhibited as art in real time.