KFC Studycoin

AGENCY:
MRM//McCann

PUBLISHED:
April 2018

AWARDS:
Gold - Microsites @ Internetics; Silver - Digital Brand Experience @ Internetics; Gold - Gamification - Studycoin @ Internetics; Silver - Full Digital Campaign @ Internetics; Innovation, 2nd place @ Webstock

How could KFC, the brand that declares itself the supporter of youngsters, use cryptocurrencies to reshape the educational system? In comes StudyCoin, the coin that students could mine by using the most important processor they owned: their brains. To get them, students solved mathematical equations relevant for their final exams. We created a unique algorithm that changed the value of the coin daily according to the number of problems solved the previous day.

The promotion was inspired by the cryptocurrency trend of 2018.