PROJECT: ROM sponsors cancelled events

AGENCY: MRM//McCann

CLIENT: ROM Authentic

PUBLISHED: August 2020

AWARDS:

Cannes Lions Bronze - Brand Experience & Activation

Eurobest Bronze - Sponsorship & Brand Partnership

Epica Awards Bronze - Real-Time Advertising

Epica Awards Silver - Confectionary and Snacks

Golden Drum Bronze - Brand Experience

Effie Romania Bronze - Marketing Disruptors

ADC*Romania - Best Digital Campaign

Enter ROM- the official sponsor of cancelled events. ROM activated people to play a role in the mission to help the small Romanian brand sponsor for the first time a big international event. They could join and spread the outrageous and fun offers in order to reach the organisers. In times when people were sad for the cancelled events, we chose to use a bold TOV, to disrupt the conversation and bring a smile to people’s faces.

The campaign featured several movies in which a ROM representative pitches organizers crazy sponsorship ideas, from chocolate filled arenas for Wimbledon, to crazy national flags at the EURO football tournament.