![](https://images.squarespace-cdn.com/content/v1/5ee4a46c884b542830f6b3b6/1601395286402-IW6AS1YTR3BMZDOB8PMS/Screenshot+2020-09-29+at+18.52.25.png)
PROJECT: ROM sponsors cancelled events
AGENCY: MRM//McCann
CLIENT: ROM Authentic
PUBLISHED: August 2020
AWARDS:
Cannes Lions Bronze - Brand Experience & Activation
Eurobest Bronze - Sponsorship & Brand Partnership
Epica Awards Bronze - Real-Time Advertising
Epica Awards Silver - Confectionary and Snacks
Golden Drum Bronze - Brand Experience
Effie Romania Bronze - Marketing Disruptors
ADC*Romania - Best Digital Campaign
Enter ROM- the official sponsor of cancelled events. ROM activated people to play a role in the mission to help the small Romanian brand sponsor for the first time a big international event. They could join and spread the outrageous and fun offers in order to reach the organisers. In times when people were sad for the cancelled events, we chose to use a bold TOV, to disrupt the conversation and bring a smile to people’s faces.
The campaign featured several movies in which a ROM representative pitches organizers crazy sponsorship ideas, from chocolate filled arenas for Wimbledon, to crazy national flags at the EURO football tournament.
Case Study
![WIMBLEDON.jpg](https://images.squarespace-cdn.com/content/v1/5ee4a46c884b542830f6b3b6/1600495686467-10KYE6BC2F57ZWASDBKU/WIMBLEDON.jpg)
![EURO2020.jpg](https://images.squarespace-cdn.com/content/v1/5ee4a46c884b542830f6b3b6/1600495680379-GEJ9L32BR79QJ6FS81N7/EURO2020.jpg)
![UNTOLD.jpg](https://images.squarespace-cdn.com/content/v1/5ee4a46c884b542830f6b3b6/1600495685029-R3QB015F2RO7DOW4MZRV/UNTOLD.jpg)
![COMICON.jpg](https://images.squarespace-cdn.com/content/v1/5ee4a46c884b542830f6b3b6/1600495655333-78YSL7736MWP5CG9FJ12/COMICON.jpg)